Experience led travel Crafted by locals Curated by us

Not an Ordinary Holiday – Not for the Average Tourist

Don’t just see a destination, Experience it

Not your Usual Holiday Collections

2025/26 promotion

£99pp low deposit

on selected products

Discover Lapland

2025/26 promotion

£99pp low deposit

on selected products

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Discover Lapland

Why choose us...

Experience-led

Whether it's a wildlife holiday in Costa Rica, a family adventure in Lapland or a cooking holiday in Italy, all our experiences are all about the activities you will enjoy that are unique to the destination you are visiting.

Experience Collections

Crafted by locals

No one knows a destination and its hidden gems better than those who live there. Each of our holidays are put created and managed by locals, meaning that you can get off the beaten track and discover a truly authentic experience.

About Us

Committed to sustainability

At Not In The Guidebooks, we are distinctly aware of tourism's role in the fight against climate change. We aim to not only protect the destinations that our customers visit, but to also leave a positive impact wherever you go.

Our Sustainability Commitments

Life's too short to miss local experiences when you travel

Always fast to reply, understanding and actually wanting to help the customers. ...you have been flexible and so understanding that I have been reassured enormously. Personally I feel lucky to have booked this holiday through NITGB so thanks again!
Catherine

This trip was amazing. If you want to experience a ‘local’ trip and see some stunning parts of northern Vietnam which not many travellers have seen, then this is perfect for you.
Jonty - UK

Their refund policy was super clear and personally we were convinced and reassured. Due to Covid we had to cancel everything. They within an hour with total reassurance that every cent would come back. It was in our account 24 hours later. There is no doubt that we will book all our future international adventures through NITGB.
Sarah - Cape Town

Have been to Rome many times and this was completely new, exciting and different! Marco was wonderful and everything we did enhanced our experience for the day!
Melville - New York

It is easy to write a good review when a holiday has been enjoyed or when a small issue has been resolved. However, when a serious issue arises then an extremely capable agent is needed to provide support. This happened to me. I knew I was safe in her hands and my trust was not displaced. I would not consider going elsewhere for a holiday booking. I am just grateful that I chose what I consider to be the very best agency available.
Elaine Wilkins

From the magazine...

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