Our Team

Meet the Not In The Guidebooks team

We are a group of people united by a love of travel. Together we are well on the road to creating a new dynamic business that allows fellow explorers to discover unique, authentic experiences, the kind of experiences that create memories that last a lifetime.

We understand that travel can’t be summed up by photos of famous sights and landmarks. What makes travel so special is the connection one makes with the local people, it’s experiencing new cultures and learning about other ways of living, and seeing a place through the eyes of a local.

We’re working to bring experiences like this to you so that you too can discover the world through a local lens and experience things that are not in the guidebooks.

Carol

Carol

CEO & Founder

With a passion for authentic travel, Carol leads our mission to provide unique, sustainable experiences. Her vision drives us to connect travellers with local communities, fostering cultural understanding and responsible tourism. Carol’s next dream destination is Chile & Patagonia, where she hopes to explore its rich culture and lush landscapes.

Lydia

Lydia

Commercial Director

Lydia leads our product team, driving the curation of unique, sustainable travel experiences. Her innovative approach ensures we deliver value to both travellers and local communities. Lydia’s keen eye for emerging destinations has been crucial in expanding our global network. She dreams of exploring the ancient wonders of Peru.

Debbie

Debbie

Sales Director

Debbie’s enthusiasm for extraordinary travel experiences shines through in her leadership of our trade sales initiatives. She excels at building partnerships and connecting travel agents with our unique adventures, always emphasising responsible tourism. Debbie’s wanderlust is calling her to discover the hidden gems of Thailand.

Jamie-Lee

Jamie-Lee

Marketing and Brand Comms Manager

Jamie-Lee drives our marketing and brand elevation through strategic PR, impactful content, and innovative partnerships. Her creative approach to storytelling and market positioning enhances our visibility, engaging adventure-seekers worldwide. Jamie-Lee’s efforts are crucial in boosting our B2C sales and showcasing our unique, off-the-beaten-path experiences. She dreams of exploring Italy’s culinary and wine scene.

Claire

Claire

Operations Manager

Behind every seamless journey is Claire’s meticulous planning and problem-solving. She ensures our operations run smoothly, from booking to return, enhancing the traveller’s experience every step of the way. Claire dreams of exploring the diverse ecosystems and wildlife of Costa Rica.

Caroline

Caroline

Trade Development Manager

Caroline’s skill in nurturing relationships with travel trade partners has been instrumental in expanding our industry reach. Her deep understanding of the travel market helps us stay ahead of trends. Caroline’s next dream destination is Vietnam, with its rich history and stunning landscapes.

Huw

Huw

Product Manager

Huw’s expertise in curating unique, sustainable travel experiences is unparalleled. He constantly seeks out new and exciting destinations that align with our mission, ensuring our offerings remain fresh and impactful. Huw’s next personal adventure aspiration is to trek through the Atlas Mountains of Morocco.

Vicky

Vicky

Sales Executive

Vicky’s talent lies in matching travellers with their perfect adventure. Her extensive knowledge of our offerings and genuine enthusiasm for travel help create lasting memories for our customers. Vicky’s personal travel aspirations include embracing the serenity of Kyoto’s hidden temples.

Tracy

Tracy

Sales and Operations Manager

Tracy expertly bridges our sales and operations, ensuring our unique travel experiences are both enticing and smoothly executed. Her attention to detail and customer-first approach have resulted in consistently high traveler satisfaction. Tracy hopes to explore the fjords and northern lights of Norway on her next adventure.

Hannah Young

Hannah Young

Product Executive

Hannah’s role in curating and developing our travel experiences is vital to our success. Her keen eye for unique, off-the-radar destinations keeps our offerings fresh and exciting. Hannah’s next dream destination is Costa Rica, where she hopes to explore its incredible biodiversity.

Hannah M

Hannah M

Sales Executive

Hannah guides our customers through the booking process with patience and expertise. Her in-depth knowledge of our experiences ensures travelers find their perfect adventure. Hannah’s next personal travel goal is to immerse herself in the vibrant culture and cuisine of Vietnam.

Michelle

Michelle

Trade Support Executive

Michelle provides crucial support to our trade partners, equipping them with everything needed to showcase our unique offerings. Her efficiency and communication skills strengthen our industry relationships. Michelle dreams of exploring the ancient Incan ruins and diverse landscapes of Peru.

James

James

Social Media Executive

James brings our unique travel experiences to life across social platforms, engaging our community with compelling content. His creativity and strategic approach have significantly boosted our online presence and traveler interactions. James is eager to capture the vibrant street life and hidden corners of Marrakech for his next social media adventure.

Jacob

Jacob

SEO & Content Editor

Jacob optimises our online presence, ensuring our unique experiences reach adventurous travellers worldwide. His expertise in SEO and content creation helps showcase our off-the-beaten-path destinations and sustainable travel ethos. Jacob dreams of exploring the ancient temples and lush jungles of Cambodia on his next Not in the Guidebooks adventure.

Our Advisory Board

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