Moving to Ireland in 2009, we left the frenetic buzz of big city life behind us, hoping to create a different lifestyle in the countryside. Colin, who is an Irishman, already had the love of the west of Ireland imprinted in his heart, having spent all his childhood summers fishing the many rivers and loughs for its famous wild salmon and trout.

In search of our ‘place’ in this crazy world, we chose the wilds of Connemara on the Wild Atlantic Way to settle and see if it would measure up to our high expectations…and boy does it deliver on that, and much, much more!

We soon recognised an opportunity to promote and sell the wealth of activities and experiences which are available along the magnificent Wild Atlantic Way, with its breathtaking land and seascapes, so set about contacting these small businesses and creating the activity and experiences which are available to visitors and easily accessible. We work with over 350 local suppliers who provide these different experiences, we know the best guides, the best places, the deepest secrets and the lesser-known gems so that you can experience this destination in a deeply meaningful way.

Our suppliers are experts and passionate in what they do and the experiences they provide. A warm and ever-friendly Irish welcome awaits the visitor wherever they travel in the west.

We proudly promote conservation and responsible travel which enables our rural communities to thrive. Our motto is ‘When locals thrive, we thrive’.

As passionate promoters of Irish culture and conservation travel, we ensure that our experiences educate and promote responsible travel on the west coast of Ireland and Ireland as a whole. At the heart of all Irish tourism is its people, culture, history and heritage. As the west of Ireland is still rural, these authentic cultural experiences are still possible. Our products offer this opportunity to engage with the local peoples and their culture in a responsible manner. We strive to deliver a very clear economic benefit to local suppliers as the money spent in the region is retained by the community. Responsible tourism for us means creating long-term economic viability in the rural west of Ireland.

It is critical for us to keep experiences and activities totally authentic, responsibly and to promote cultural experiences that truly epitomise Irish traditions, both past & present. By promoting and encouraging these experiences we hope to keep these traditions alive and relevant in today’s world, when past traditions and ways of life are fast being forgotten and replaced. It challenges us to keep history alive and encourages traditions to be continued. Some examples include the Irish language, basket weaving, traditional boat building, storytelling, sean-nos dancing, Aran Island cable knitting, traditional cottages, local festivals to name a few.

By promoting our products that include these experiences, we endeavour to encourage more local suppliers to engage with us to bring these and more products to market. This enables these traditions to continue to be shared and valued as the very fabric of west of Ireland traditions and ways of life.