Destinations
Discover Lapland
From husky rides through pristine frozen forests to excursions into the Polar night to view the Northern Lights, discover unforgettable Lapland holidays.
Experiences
Experience Collections
Discover our experiences
From winter sun escapes in the Maldives to bucket list adventures in Peru, explore our experience collections of local authentic experiences.
Off the Beaten Track Holidays
Discover our experiences
Not In The Guidebooks adventures take you to the places other tourists miss – explore our offbeat, authentic and local itineraries here.
Foodie Holidays
Discover our experiences
We find that the fastest route to the heart of a culture is through its cuisine. Whether that’s cooking in Italy or exploring markets in Vietnam.
Creative Holidays
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For a holiday that creates more than memories, explore our range of painting, photography, and art & crafts holidays.
Active Holidays
Discover our experiences
The best way to explore a landscape is to immerse yourself in it on an adventure, whether hiking the Spanish Pyrenees or kayaking in Montenegro.
Discover our experiences
Explore the world on your terms by meeting like-minded travellers who share your passion for discovering new places and experiencing new cultures.
Wellness Holidays
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Take the opportunity to refresh, recharge and revatilise on a wellness holiday that also takes you to experience a new culture.
Wildlife Holidays
Discover our experiences
From the Masai Mara to Corcovado National Park, with NITGB you can witness some of the most spectacular wildlife on earth in a responsible manner.
Unique Accommodation
Discover our experiences
Discover unique accommodation that turns an ordinary weekend escape into a memorable, offbeat experience, whether in the UK or further afield.
Our passion and product is among the best kept secrets in the travel industry – but now we are ready to engage with our community of experiential travellers and travel agents as we embark on a journey of expansion.
Local travel is not easily accessible for most travellers. It’s inflexible, offered as part of group travel or as an all-or-nothing option.
When we are able to travel again post Covid-19, our research shows people will be looking to avoid over-crowded hotspots in favour of more individual trips. They’ll also be wanting to travel experientially, responsibly, and in a more eco-friendly way.
Our vision is to make local travel accessible in a way that fits into the travellers agenda. We work with local partners who are passionate about their experiences, their skills, where they live and keen to share its best-kept secrets.
We are making local travel accessible so anyone can experience its benefits, as well as the benefits it brings to local communities and the planet.
Local authentic experiences – made easy.
Our crowd-funding project with investment company, Seedrs, looks to offer small investments for travel agents and our community of experiential travellers, starting from just £10. The total money raised will be matched by the Governments’ Future Travel Fund, aimed to support businesses as they emerge from Covid-19.
We see this as a step towards investment on a small scale, keeping a keen eye on growth and reaping the reward of financial success.
In exchange, you will become a shareholder of Not In The Guidebooks and have a say in the way we shape for the future.
As well as becoming a shareholder, we have also set up a reward scheme. Just our way of saying thank you.
Get off the beaten track and support local communities that you visit.
Sign up for inspiriation for your itinerary, new experiences and special offers.
